Terms of service

1. These terms

These terms are an agreement between PROLITION PTY LTD (ABN 21 677 968 311), a company registered in Australia, and the person or organisation using the Prolition platform. By creating an account or using the platform you accept them. If you are accepting on behalf of an organisation, you confirm you are authorised to bind it.

Our privacy policy forms part of these terms.

2. The service

Prolition is a hosted Search Everywhere Optimisation platform. It helps customers understand audience demand, identify visibility gaps, prioritise content opportunities, develop content and monitor performance across search surfaces.

You may optionally connect Google Search Console and Google Analytics 4 properties so that performance data informs those recommendations. That connection is read-only and can be revoked by you at any time. It is optional; the platform works without it, with less context.

The privacy policy explains the connected services, data categories, permissions, storage, revocation and deletion arrangements in detail.

3. Accounts and your responsibilities

You are responsible for the accuracy of your account details, for keeping credentials secure, and for everything done under your account by your users. Tell us promptly at analytics@prolition.com if you believe an account has been compromised.

Where you connect data belonging to a client — as an agency typically will — you confirm you have that client's authority to connect it and to process it in Prolition.

4. Acceptable use

You must not:

• use the platform to break the law, infringe anyone's rights, or generate content that is unlawful, deceptive or defamatory;
• attempt to gain access to another customer's workspace or data, or to any part of our systems you have not been granted;
• probe, scan, overload or disrupt the platform, or circumvent rate limits and usage controls;
• resell, sublicense or white-label the platform except under a written agreement with us;
• copy, reverse engineer or attempt to derive the source code of the platform, except to the extent that restriction is prohibited by law;
• use the platform to produce content that breaches the terms of any third-party service it is published to.

5. Your data and platform intelligence

You retain your rights in your account and profile information and in Google Search Console and Google Analytics 4 data that you connect to the platform (together, Your Data). You grant us a limited licence to host, process and transmit Your Data only as needed to operate the platform for you, provide support and meet our legal obligations.

Keyword sets, search-results observations, SERP analysis, visibility and gap analysis, scores, priorities, classifications, recommendations and other intelligence generated or determined by the platform are Platform Intelligence. Platform Intelligence is not Your Data and does not become your property merely because it appears in your workspace. As between you and us, we or our licensors retain all rights in the Platform Intelligence, subject to any rights held by third parties in underlying source material.

While your account is active, we grant you a non-exclusive, non-transferable licence to use the Platform Intelligence and outputs made available in your workspace for your internal business purposes, including to plan, create, edit and publish pages and content. This licence does not permit you to resell or sublicense Platform Intelligence as a dataset or use it to build a competing service. You retain any rights you already hold in material you supply and in your own original contributions.

You can export Your Data using the tools we make available while your account is active, and you can ask us to delete it. How we store and delete data is set out in the privacy policy.

We may use aggregated, de-identified information about how the platform is used to operate and improve it. That information does not identify you, your clients, or your content.

6. AI-generated output

Parts of the platform use third-party AI providers to generate recommendations, briefs and drafts. That output is a starting point produced by software, not professional advice. It can be wrong, and similar output may be generated for other customers from similar inputs.

You are responsible for reviewing anything you publish. Subject to section 5, you may use, revise and publish drafts generated for your workspace, but we do not promise that output is unique or capable of intellectual-property protection.

7. Our intellectual property

The platform, its software, interface, documentation, name, logo and branding are owned by PROLITION PTY LTD or our licensors. These terms grant you a non-exclusive, non-transferable right to use the platform during your subscription, and nothing more. Feedback you send us may be used freely, without obligation to you.

8. Fees

Fees, the billing cycle and any usage limits are those set out in the order form or plan you sign up to. Unless that document says otherwise, fees are payable in advance, are exclusive of GST and other taxes, and are non-refundable for a period already started.

9. Availability, warranties and liability

We work to keep the platform available and accurate, but we provide it "as is" and do not warrant that it will be uninterrupted, error-free, or that any particular search ranking, traffic or commercial result will follow from using it. Search engines are third parties and their behaviour is outside our control. The platform may depend on third-party services, including Google APIs and AI providers, whose availability we do not control.

Nothing in these terms excludes rights you have under the Australian Consumer Law or other laws that cannot lawfully be excluded. Where we are permitted to limit liability for a failure to comply with a consumer guarantee, our liability is limited to resupplying the service or paying the cost of resupply.

Otherwise, and to the maximum extent permitted by law: neither party is liable for indirect or consequential loss, loss of profit, revenue, goodwill or data; and our total aggregate liability arising out of these terms is limited to the fees you paid us in the twelve months before the event giving rise to the claim.

10. Suspension and termination

You may cancel at any time; cancellation takes effect at the end of your current billing period. We may suspend or terminate access if you materially breach these terms, if payment is overdue, or if your use threatens the security or stability of the platform for others — with notice, and a chance to fix it, where circumstances allow.

On termination your right to use the platform ends. Export your data before you cancel; after termination we delete it in line with the retention periods in the privacy policy.

11. Changes to these terms

We may update these terms. If a change materially affects your rights we will give account holders reasonable notice by email before it takes effect. Continuing to use the platform after that date means you accept the updated terms.